Head of Performance Marketing (m/f/d)

Berlin office

Founded in Tokyo in 1997 with the launch of the e-commerce marketplace Ichiba, Rakuten is now one of the world’s leading internet services companies, with a transformative presence in e-commerce, digital content and FinTech. With more than 14,000 employees, we are committed to realizing our mission of contributing to society by creating value through innovation and entrepreneurship. With the passion of a start-up and the influence of a global leader, we’re finding extraordinary new ways to disrupt markets and dazzle customers.In Europe, Rakuten has been active for more than a decade and we have been constantly growing our footprint to more than 14 services and offices in London, Dublin, Paris, Berlin, Barcelona and other major European cities. With a robust core in e-commerce and offices in Berlin and Bamberg, Rakuten Germany seeks to leverage this ecosystem of services to create a unique value proposition to both, consumers and merchants.We think of ourselves as a new kind of family, one based not on chance but on determination to be the brightest and the best. If you want to be part of our journey and grow with us, let’s talk.

We are searching for our office in Berlin for a:

Head of Performance Marketing (m/f/d)

We have an immediate vacancy for a Head of Performance Marketing. This position directly reports to the Director Marketing. It requires strong skills in leadership as well as managing and controlling all performance-based marketing channels such as Paid Search, Display, Paid Social, Retargeting and Affiliate. The role is particularly appealing for an organized and motivated individual with extensive skills and broad experience in e-commerce. It will include ownership and responsibility over the performance marketing team and a multi-million budget to drive Rakuten Germany’s performance marketing to the next level.



  • Turn the marketing strategy into action
  • Boost customer acquisition and growth through optimization and expansion of performance marketing channels and initiatives
  • Define, set, measure and deliver KPIs, department goals, performance standards and processes
  • Control budgets and ensure the maximization of channel performance and efficiency
  • Act both as mentor and operator to support, inspire and grow the team
  • Proactively coordinate, prioritize and communicate deliverables, timelines and issues within the entire marketing team as well as towards stakeholders across the business
  • Identify opportunities to further automate and enhance existing workflows


  • Master’s Degree with business or technical background and an exceptional understanding of e-commerce and marketing technologies
  • Over 5 years of experience in driving consumer acquisition across marketing channels such as Paid Search, Display, Paid Social, Retargeting and Affiliate
  • Advanced understanding of marketing strategy and proven history in driving growth using innovative ideas
  • Wide experience in managing a cross-functional team as both a player and a leader
  • Highly analytical and data driven with the ability to track and report on key metrics
  • Extremely well structured with proficient know how in managing complex processes and communication on expert level
  • Fluent English, business proficiency in German is a plus
  • Hungry to climb up the ladder in a global top 10 e-commerce company



  • Interesting and challenging fast paced environment
  • A chance to shape and build the business and inspiration to make a difference
  • Open and respectful multicultural environment
  • Professional, passionate, ambitious, but friendly team
  • Possibility for professional growth and international assignments
  • Active support in finding accommodation and moving from abroad
  • Your recruiter will answer your questions about benefits or working conditions  that are specific to different European locations


  • Innovative and flexible people full of energy
  • Friendly team player with a professional mindset
  • Those who can think for themselves and take action
  • Willing to work in a dynamic, multicultural and global environment where multilingual skills are a big asset
  • Ambitious to grow as an individual within the company
  • Passionate about working in a global company which wants to make a difference by empowering society.

If you are interested in this position, meet these requirements and wish to actively participate in developing our company and join our highly motivated team, please apply by sending an email to Marc Borgstedt at jobs@rakuten.de