Start selling



First-rate service and a
strong network!


Affordable tariffs and
transparent fees!

Sign up, log in and
start selling!

Register with Rakuten now!

Your benefits

Rakuten provides online retailers with a comprehensive, professional infrastructure for their online shops. Make the most of a wide range of benefits and exceptional customer service.


Rakuten is an international network made of strong partnerships. Empowerment and fairness are key aspects of how we do business. You can rely on the support of Rakuten and its partners across the board, including when it comes to advertising, logistics, and IT solutions. Bank on joint successes. Put your trust in us and our experts, and get empowered.

Know exactly what charges to expect from using an additional distribution channel. Rakuten retailers benefit from low basic fees and transparent sales charges. The PRO tariff is designed to help you yield substantial margins..

Let Rakuten help you maximise your potential and increase your sales. Every retailer is unique, which is why we offer personal consultations tailored to your needs. Let our e-commerce consultant help you and your products rise above the competition. We're committed to helping you achieve e-commerce success.

Loyal customers mean more sales. Rakuten Point is an innovative customer loyalty programme that keeps customers coming back to Rakuten. Points are collected when customers shop on our platform and in reputable online shops, and can be used to buy products through Rakuten. It's a bonus programme that looks to numerous channels to promote long-term customer loyalty.

Partnering with Rakuten gives you access to invaluable resources. We support online retailers by providing personal consultations and putting an experienced e-commerce team and international network at your disposal. Rakuten doesn’t sell its own products on its platform, meaning we don’t compete with our online retailers. Our success is rooted in yours.

Turn your products into top sellers that drive traffic, conversions, and revenue. Our Inhouse Marketing Agency supports you with individualized campaigns, top marketing tools, professional distribution strategies, and detailed sales and performance analyses. Rakuten’s retailer marketing service is free of charge.

Start selling