Marketing

Here you can find several marketing tools.

You can find here:

Events | VIP Einblendungen | Rakuten Mail | Superpunkte | Gutscheine | Händler werben Händler

Events outdated.
VIP Einblendungen outdated.
Rakuten Mail is the integrated newsletter module.
Superpunkte links to an information pdf.
Vouchers (Gutscheine) you have the possibility to create vouchers.
recommend new merchants (Händler werben Händler) pays you for new merchants.


Rakuten Mail

Rakuten Mail is a free marketing tool that makes it easy to design and manage your own email campaigns.
You have the opportunity, for example, to promote certain products or campaigns of your assortement.

Go to Marketing → Rakuten Mail.

There, you must first confirm and save the terms of service so that you can start the first campaign.

After ticking and clicking Save, you will be taken to the Rakuten Mail overview page.

Overview (Übersicht)

Here you have several tabs: Recipient groups, Campaigns and Statistics.

Underneath is a summary of the opening and clickthrough rates as well as the number of subscribers.
You can get the statistics for a specific newsletter via the Statistics tab.

Subscribers can be obtained through the registration form in your Rakuten shop, which you can incorporate into the footer via the Look & Feel Editor, for example, or by linking to the corresponding system page.
Please note that subscribers must have agreed to receive the newsletter.

Underneath are two fields for entering an e-mail address.
The first is the sender address, which serves as the sender of the newsletter.
the second email address is for a possible test mailing of the newsletter. Enter here an e-mail address to which you have access.

Please always save the mail address.

At the bottom of the page you have the opportunity to download the terminations of the newsletter reception.

Recipients groups (Empfängergruppen)

In a group of recipients, e-mail addresses summarized by filter criteria are listed, to which a specific campaign can be sent. Filter criteria are e.g. the buying behavior of the customers. In the recipient groups, therefore, a section of the totality of all your "subscribers" is always displayed.

When you start, you already have one recipient group for Rakuten Mail: the group of all recipients registered via the newsletter sign-up function.

Upload own recipients list

If you have a list of newsletter subscribers from your database that you would like to import into Rakuten Mail, click on the button.
Before you can import the list, you must save the list correctly as a CSV file:

EMAIL ANREDE FIRST_NAME LAST_NAME BIRTHDAY
test@tester.de Herr Max Mustermann 12.12.1977
testerin@test.de Frau Melanie Meier  

(Anrede: Herr (Mr.), Frau (Ms.))

A window opens, in which you have the possibility to search for your import file on your hard disk.
Once you have found and selected the file, you can upload it.

Again, you have the opportunity to view the sample file again or download.

Click on Import customer list now so that the file can be read. The imported list then appears in the overview and the recipients are all added to the recipient group.

Add new group of recipients

You have the option of forming different recipient groups from the total number of your newsletter subscribers. For example, you can create a recipient group with only women or men. To do this, click on the button New recipient group. This takes you to the page where you can define the recipient groups. 

You have the choice between  

  • Salutation Will be determined from the salutation     
  • Postcode area Where does the customer come from? The subscriber with this email address must already have bought from you.    
  • Number of purchases For this, the subscriber must already have bought from you with this e-mail address.    
  • First purchase For this, the subscriber must already have bought from you with this e-mail address.    
  • Last purchase For this, the subscriber with this email address must already have bought from you.    
  • Purchase value For this the subscriber with this e-mail address must already have bought from you.     
  • Manufacturer Here you can specify from which manufacturer the customer must have bought.     
  • Category Select here the shop category from which the customer must have bought.    
  • Rakuten Category Select the Rakuten category from which the customer must have purchased.

You have the option of forming different recipient groups from the total number of your newsletter subscribers.
For example, you can create a recipient group with only women or men.

To do this, click on the button New recipient group.

This takes you to the page where you can define the recipient groups.

You have the choice between     

  • Salutation (Anrede) Will be determined from the salutation     
  • Postcode area (PLZ-Gebiet) Where does the customer come from? The subscriber with this email address must already have bought from you.     
  • Number of purchases (Anzahl Käufe) For this, the subscriber must already have bought from you with this e-mail address.     
  • First purchase (Erster Kauf) For this, the subscriber must already have bought from you with this e-mail address.     
  • Last purchase (Letzter Kauf) For this, the subscriber with this email address must already have bought from you.     
  • Purchase value (Einkaufswert) For this the subscriber with this e-mail address must already have bought from you.     
  • Manufacturer (Hersteller) Here you can specify from which manufacturer the customer must have bought.     
  • Category (Kategorie) Select here the shop category from which the customer must have bought.     
  • Rakuten Category (Rakuten Kategorie) Select the Rakuten category from which the customer must have purchased.

Campaigns (Kampagnen)

Use the Campaigns tab to create the newsletters.
Here you have an overview of your already created campaigns.

There you will find in the overview the name of the campaign, the type, whether the campaign was sent, ready for dispatch or is still in the draft. In addition, you will find the recipient groups used and the emails sent.

Behind it is the space for three icons.
If you click on the first icon, you can duplicate the campaign. The second icon lets you edit the campaign that has not yet been sent and the third one leads to campaign statistics.

There are the types "one-time campaign" and "birthday campaign".

For a regular newsletter, select "One Time Campaign" by clicking the "Create Campaign" button.

After that, you will be taken to the first page of the campaign creation.

Create Campaign (Kampagne erstellen)

Under Name your campaign, enter the name for your campaign. This should help you to keep track of your newsletters.

Then select the date and time for sending emails for your newsletter. Here you can specify that the newsletter should be sent directly after activating the campaign. this is done by ticking the "send immediately" button when activating the campaign. If the box is empty, shipping will take place at the specified time.

Select your recipient groups in the next step. Here you have the option of selecting several recipient groups.

The subject line is important so that the customer also opens the newsletter.

Answer email address is the email address to which answers to the newsletter will be sent.

Then click on next (weiter) to go to the next step.

On this page, select the design template you want to use.
You will have a template for product recommendations and two each for birthday and one-time campaigns.
Click on the desired template and then click Next (weiter).

On the third page you edit the newsletter and insert graphics, texts and products.

You can also edit the background color of the newsletter and the accent color.

Add a logo of your shop to your newsletter. You can do this by clicking on the image Greyshop. This will open a popup where you can change the logo image. The width of the logo may be a maximum of 288 pixels. Find a company logo on your hard drive and upload it. Under link URL already the shop URL is deposited. Under Alternative text you can enter a link text such as: Our shop. After changing the logo, you can change the other, default image in the same way.     For template offer 1, the graphic may be up to 250 pixels wide.     Template Template 2 allows the graphic to be at most 550 pixels wide.     Template Birthday 1 allows the graphic to be a maximum of 275 pixels wide.     Template Birthday 2 allows the graphics to be maximally 550 pixels wide. Here you can, for example, use a promotional image that offers emotions and encourages the customer to read the newsletter.

Edit texts by clicking on the text field. This will enable the HTML editor, where you can edit font, color size, etc. Choose meaningful headlines and texts.
Click on "accept" to save the text.

If a picture of a camera is next to the text, you can add another picture here. The width here may be a maximum of 160 pixels.

You can insert products into these fields by clicking on the respective box. This will open a window where you can select the products. The product image and the product name are adopted.

The same can be done in the next line for another product, where the product image and the product name as well as the beginning of the product description can be read.
You can add more fields by hovering over a line. This will bring up a (- +), which you can use to add a line with three small product boxes, for example.
The bottom part of the newsletter is not editable for legal reasons.

On the last page you will receive the summary of the settings made.

You always have the possibility to edit the corresponding areas.

  • Campaign-specific settings (Kampagnenspezifische Einstellungen) show the type of campaign and the shipping date.
  • Recipient group (Empfängergruppe) provides an overview of the selected groups.
  • The subject (Betreffzeile) is the title of the mail that the customer sees as the subject of the mail.
  • The answer to the campaign (Antwort auf die Kampagne) is the reply email address.
  • Email template ( E-Mail-Vorlage) is the chosen design template.

Above this summary is the button to activate the campaign on the right.
Click the "Activate campaign" (Aktivieren der Kampagne) button to finish the newsletter and have it sent on the specified date.

Statistics (Statistik)

Under Statistics you can see for each sent newsletter how many recipients the newsletter had. Next to it you can see how many were opened and how many were clicked.

You can also see the cancellation numbers for the newsletter here.


You can create coupon codes for your Rakuten shop and use them for marketing campaigns. 

With vouchers you have the opportunity to grant your customers a discount on the value of the goods. 

You can also attach a voucher with offers to your packages. 

Do not forget to announce the voucher also in your shop. There is no automatic integration into your shop. via the homepage text, category text, a banner (on the home page, for example) or in the footer (in Template Pangea). 

This allows future and existing customers to shop at a discounted price in their shop.

These vouchers are only valid for your on assortement.

Go to  Marketing → Gutscheine.

There you will find all created vouchers.

 

Add a voucher (Gutschein anlegen)

Please click on the button „Gutschein anlegen“. You get to the entry mask to create a new voucher. 
Under Gutscheincode you can keep the generated code or generate your own code, like summer2013, reboot2014 etc. 
As a value (Wert), you can enter an absolute Euro amount or a percentage value. 

Please activate the voucher (Gutscheincode ist aktiviert) so your customers can redeem it. If the checkmark is removed, the coupon is no longer available. 

In the field Beschreibung (description) you have the opportunity to specify for yourself a description of the coupon is displayed in the overview.

Rules (Regeln zur Einlösung des Gutscheins)

Save the voucher. 

Gutschein ist gültig ab: (Voucher is valid from) and Gutschein ist gültig bis: (voucher is valid until:) indicate from when until when the voucher should be valid. Leave the fields blank and the voucher is valid from now until ultimo. 

Gutschein kann erst ab einem Mindestbestellwert eingelöst werden: (Voucher can only be redeemed after a minimum order value:) Specify the minimum amount from which the voucher should be valid. Make sure that the voucher remains attractive to the customer despite the minimum order value. 

Gutschein kann n-Mal eingelöst werden: (Voucher can be redeemed n times:) Indicate here how often the voucher can be redeemed. If you leave the field blank if it can be redeemed indefinitely, enter 30, for example, if the coupon is to be redeemed 30 times. A 1 means exactly once in total the voucher can be redeemed.Speichern Sie den Gutschein ab.


recommend new merchants (Händler werben Händler)

If you recommend a new merchant, you will receive a coupon from Rakuten. 

To do this, go to the page Marketing → Händler werben Händler 

For every new merhcant who opens a shop (except Multishops) at Rakuten through your recommendation in the shop assistant you will receive a bonus of 250 Euro in the form of a shopping voucher. 

This only works if you click on the "Recommend now" link.

After clicking on  Jetzt empfehlen you will get an Pop-up. Where you can type in the data of the new merchants.

< Shop Statistik >