Rakuten: the marketplace for you, 
                    with first-rate services

Strong partnerships – New distribution channels  – Large target groups

Helping your online shop along the road to success

Better services. Wider reach. Join us to benefit: Become a merchant now.

A powerful e-commerce network

Achieving more together. Find the partners that are right for you

Sharing our expertise with you 

Make the most of our specialist e-commerce knowledge. We’re here to help.

Join the Rakuten team

Browse career opportunities with Rakuten. Apply now for apprenticeships and salaried positions.


Make our marketplace your marketplace – benefit from our first-rate services

Rakuten provides online retailers with a new distribution channel for their products. Profit from our strong partnerships. The products sold on our platform are not our own, meaning we don’t compete with your sales. Instead, our success is rooted in yours. Rakuten’s resources are available to all retailers. Increase the traffic and sales of your online shop with the help of an international network, our e-commerce expertise, and a wide range of marketing campaigns. Take the first step towards lasting success with Rakuten. The advantages are clear:

  • Strong partnerships and affiliates help expand the scope of your business
  • Transparent fees with our affordable PRO tariff
  • Personal e-commerce consultants are eager to answer your questions
  • Payment security and legal clarity with all your online shop sales
  • Rakuten in-house marketing for professional marketing strategies
  • Rakuten Point is our bonus programme geared towards customer loyalty
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